It’s a social media scheduling platform that helps you plan, write, and publish content across multiple channels without living inside every app all day. You can map out your entire week or month in one calendar, drop posts into time slots, and let the system handle publishing automatically. Built-in posting queues, recurring slots, and bulk upload make it easy to keep a consistent presence, even when you’re busy or offline.
On top of that, it comes with smart helpers so you’re not staring at a blank “Write caption…” box. AI suggestions help you generate scroll-stopping copy, adjust tone, or repurpose a single idea into multiple posts. Best-time-to-post recommendations, basic performance insights, and link tracking give you feedback on what actually works, so you can post less randomly and more strategically.