It’s a privacy-first web and product analytics platform that helps you understand how people actually use your website and app—without relying on invasive tracking. Instead of drowning you in raw data, it offers clean dashboards for traffic, events, and conversions, so you can quickly see what’s working, what’s not, and where users drop off in their journey. Everything is designed to be simple enough for marketers and founders, but detailed enough for growth and product teams to make serious decisions.
Beyond basic pageviews, it lets you track custom events, build funnels, and measure key business metrics like MRR, churn, and lifetime value in one place. You can connect user behavior to revenue, watch session replays to see real user interactions, and spot friction points that kill conversions. The end result: fewer guesses, more clarity, and a much better sense of which features, campaigns, and channels actually move the needle.